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Proxy Market Report 2026: Residential Proxy Pricing, Pools & Compliance

HT

Hinata Tomoda

Web engineer & independent reviewer

5 min read

This article contains affiliate links. If you purchase through them, we may earn a commission at no extra cost to you. Our tests and rankings are independent and never influenced by partners.

This is an independent, vendor-neutral snapshot of the residential-proxy market in 2026 — per-GB pricing, advertised pool sizes, free trials, and compliance policies across the four providers we track (Oxylabs, Bright Data, Decodo, IPRoyal), plus the wider market context. Every figure is a published rate or a dated third-party finding, sourced as of July 2026 (USD). It is a documented-facts reference, not a performance benchmark.

Key takeaways

  • Published residential pay-as-you-go rates span roughly $2.00–$7.35/GB; they converge near $4.00/GB at the entry tier (Bright Data, Decodo +VAT), with IPRoyal higher and volume tiers falling to $2.00–$2.50/GB.
  • Advertised pool sizes are vendor claims and ceilings: Bright Data 400M+, Oxylabs 175M+, Decodo 115M+, IPRoyal 64M+ — against a 54M-IP industry median advertised pool (Proxyway 2026).
  • Free trials vary widely: Decodo has a 3-day trial + 14-day money-back; Bright Data a no-card trial (KYC for production); Oxylabs a once-per-client trial on request; IPRoyal none standard.
  • Compliance is a real differentiator: all four run KYC; Bright Data's is the strictest (company-only), and Decodo actively blocks banking/financial, government, streaming, and app-store targets.
  • Market context (Proxyway 2026): residential pricing stabilized after 2023–25 declines of up to 75%; grey-market entry pricing under $0.50/GB is a red flag; AI demand is the growth engine. This is a documented-facts reference — no independent benchmarks yet.

Residential proxy pricing (2026)

Published residential pricing has two axes: a per-GB pay-as-you-go rate (flexible, higher) and subscription tiers whose per-GB rate falls with commitment. Entry rates cluster near $4.00/GB; volume tiers reach $2.00–$2.50/GB. Prices are in USD; Decodo's exclude VAT.

Residential proxy pricing — published rates (July 2026, USD; Decodo excludes VAT)
ProviderPay-as-you-goEntry subscriptionVolume floor
OxylabsNot published$30/mo — 5 GB ($6.00/GB)$2.50/GB (1 TB)
Bright Data$4.00/GB (50% off $8.00)$499/mo — 141 GB ($3.50/GB)$2.50/GB (798 GB)
Decodo$4.00/GB (+VAT)$11.25/mo — 3 GB ($3.75/GB)$2.00/GB (enterprise)
IPRoyal$7.35/GB (1 GB)~5% below pay-as-you-go$5.15/GB (50 GB)

For the full plan-by-plan breakdown see proxy pricing comparison and, for the cheapest routes, cheapest residential proxies. To convert a rate into a project budget, use how much web scraping costs.

Advertised pool sizes

Pool size is the industry's favourite marketing number and its least verifiable — all figures below are vendor claims and represent ceilings, not guaranteed concurrent IPs. Proxyway's 2026 research puts the median advertised residential pool at 54M IPs, which is a useful reality check against the headline claims.

Advertised residential IP pool sizes (vendor claims, July 2026)
ProviderClaimed poolClaimed coverage
Bright Data400M+195 countries
Oxylabs175M+Not stated
Decodo115M+195+ locations
IPRoyal64M+195+ countries

Free trials and refunds

Trial terms are where the four diverge most, and they decide how cheaply you can validate fit before committing.

Free trials and refund terms (July 2026)
ProviderFree trialRefund
Decodo3-day trial14-day money-back (eligible plans)
Bright DataFree trial, no card (KYC for production)Not stated
OxylabsOnce per client, on requestNo money-back stated
IPRoyalNone standard (buy 1 GB minimum)IPRoyal-side failures only, within 24h

Compliance and KYC

Every provider now runs know-your-customer checks; the depth — and which target categories they refuse to serve — is a genuine differentiator, especially for regulated buyers. Our reasoning for favouring providers that can account for their IP origin is in ethical proxy sourcing.

KYC and restricted-target policies (vendor stated, July 2026)
ProviderKYC / verificationRestricted targets (stated)
Bright DataStrictest: company-only, human-reviewedResidential access gated behind company KYC
OxylabsSignup KYC + risk-based escalationRisk-based monitoring; EWDCI founding member
DecodoKYC + third-party screening for allBlocks banking/financial, government, streaming, app stores, ticketing
IPRoyaliDenfy KYC (mandatory for static/ISP)Monitoring limited to accessed targets

Scraping API and unblocker pricing

Beyond raw bandwidth, each provider sells a managed scraping/unblocking product billed per request or per successful result — often cheaper than per-GB once pages carry real weight (see scraping API vs proxy).

Scraping API / unblocker pricing (July 2026, USD)
ProviderProductPriceFree tier
OxylabsWeb Scraper APIfrom $0.25 / 1K results2K results, no card
Bright DataWeb Unlocker$1.50 / 1K requests5K requests/mo, no card
DecodoWeb Scraping API$0.50 / 1K (std); $1.50 / 1K (premium + JS)2K requests/mo
IPRoyalWeb Unblocker$1.00 → $0.70 / 1KNot stated

Oxylabs (Web Scraper API), Bright Data (Web Unlocker) and IPRoyal (Web Unblocker) document success-only billing on these products; Decodo's prices exclude VAT.

Market context (2026)

Per Proxyway's Proxy Market Research 2026, residential pricing stabilized after declines of up to 75% across 2023–2025: Oxylabs and IPRoyal retired long-running discount codes in favour of permanent plans revised down about 25%, and the median advertised pool reached 54M IPs. Grey-market entry pricing under $0.50/GB is a red flag for non-consensual sourcing. The growth engine is AI: Bright Data is cited at roughly $300M annualized revenue growing ~50% year over year on AI-data demand.

Two structural notes. First, the rebrand: Smartproxy became Decodo on April 22, 2025 — accounts, subscriptions, pricing and endpoints carried over unchanged. Second, on the cheap end, never use free proxies: an academic NDSS MADWeb 2024 study of 640,600+ free proxies found only 34.5% ever active and 16,923 manipulating content in transit, with 1,755 allowing remote code execution. The full argument is in free vs paid proxies.

Methodology and sourcing

This is a documented-facts reference, not an independent benchmark — ProxyFacts has not yet run first-hand performance tests. Every price and term comes from the four providers' published pricing pages and documentation fetched July 17, 2026, or a dated third-party source (Proxyway's 2026 research; the NDSS MADWeb 2024 study). Every vendor performance or pool-size figure is labelled a vendor claim. Prices are in USD; Decodo's exclude VAT. ProxyFacts earns disclosed affiliate commissions through the review links in our articles, marked rel="sponsored"; commissions never change the figures we publish. We refresh this report as the underlying dataset is re-verified.

How to use this data

Bottom line

Use these published rates and terms as a neutral baseline, not a ranking: entry residential pricing clusters near $4.00/GB, volume tiers reach $2.00–$2.50/GB, and the cheapest way to validate fit is a low-risk trial (Decodo's 3-day + 14-day money-back is the most generous). Treat pool sizes as vendor-claimed ceilings against the 54M-IP market median, and let compliance drive the choice for regulated work (Bright Data's KYC is strictest; Decodo blocks financial and government targets). For provider-by-provider detail, start from best residential proxies and the individual reviews of Oxylabs, Bright Data, Decodo, and IPRoyal.

Frequently asked questions

Published pay-as-you-go rates range from about $4.00/GB (Bright Data, and Decodo plus VAT) to $7.35/GB (IPRoyal at 1 GB), with volume tiers falling to roughly $2.00–$2.50/GB. Oxylabs does not publish a pay-as-you-go rate, but its subscriptions run from $6.00/GB (5 GB) down to $2.50/GB (1 TB). All figures are published rates as of July 2026, in USD.