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Proxy Market Report 2026: Residential Proxy Pricing, Pools & Compliance

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Hinata Tomoda

Web engineer & independent reviewer

7 min read

This is an independent, vendor-neutral snapshot of the residential-proxy market in 2026 — per-GB pricing, advertised pool sizes, free trials, and compliance policies across the providers we track (Oxylabs, Bright Data, Decodo, IPRoyal, SOAX), plus the wider market context. Every figure is a published rate or a dated third-party finding, sourced as of July 2026 (USD). It is a documented-facts reference, not a performance benchmark.

Key takeaways

  • Published residential pay-as-you-go rates span $1.00–$7.35/GB and converge near $4.00/GB at the entry tier (Bright Data, Decodo +VAT); DataImpulse is the outlier at a flat $1.00/GB on traffic that never expires. Volume floors reach $2.00–$2.50/GB on subscriptions, $0.85/GB on SOAX's Enterprise plan and $0.65/GB on Thordata's 5,000 GB prepaid package.
  • Advertised pool sizes are vendor claims and ceilings: Bright Data 400M+, Oxylabs 175M+, SOAX 155M+, Decodo 115M+, Thordata 100M+, DataImpulse 90M+, IPRoyal 64M+ — against a 54M-IP industry median advertised pool (Proxyway 2026). Neither of the two newest publishes a counting basis.
  • Free trials vary widely: Decodo has a 3-day trial + 14-day money-back; Bright Data and Thordata both offer a no-card trial (Bright Data still gates production on KYC); Oxylabs a once-per-client trial on request; IPRoyal none standard; SOAX none free (a paid $1.99 400 MB trial); DataImpulse none at all — its $5 intro block is the entry point.
  • Compliance is a real differentiator and it does not track price: every vendor here documents some customer vetting except SOAX, whose policy we could not find at the URLs we checked. Bright Data's is the strictest (company-only); Decodo blocks banking/financial, government, streaming and app-store targets; DataImpulse blocks government and payment sites but gates unblocking on spend or identity; Thordata publishes a KYC page and no sourcing policy.
  • Market context (Proxyway 2026): residential pricing stabilized after 2023–25 declines of up to 75%; grey-market entry pricing under $0.50/GB is a red flag; AI demand is the growth engine. This is a documented-facts reference — no independent benchmarks yet.

Residential proxy pricing (2026)

Published residential pricing has two axes: a per-GB pay-as-you-go rate (flexible, higher) and subscription tiers whose per-GB rate falls with commitment. Entry rates cluster near $4.00/GB; volume tiers reach $2.00–$2.50/GB (and $0.85/GB on SOAX's Enterprise plan). Prices are in USD; Decodo's exclude VAT.

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Residential proxy pricing — published rates (fetched July 17 to August 13, 2026, USD; Decodo excludes VAT)
ProviderPay-as-you-goEntry subscriptionVolume floor
OxylabsNot published$30/mo — 5 GB ($6.00/GB)$2.50/GB (1 TB)
Bright Data$4.00/GB (50% off $8.00)$499/mo — 141 GB ($3.50/GB)$2.50/GB (798 GB)
Decodo$4.00/GB (+VAT)$11.25/mo — 3 GB ($3.75/GB)$2.00/GB (enterprise)
IPRoyal$7.35/GB (1 GB)~5% below pay-as-you-go$5.15/GB (50 GB)
SOAX$5.00/GB (Sandbox, +VAT)$200/mo — about 66.67 GB ($3.00/GB, +VAT)$0.85/GB (Enterprise)
ThordataNot published — prepaid packages only1 GB package — $2.00 ($2.00/GB)$0.65/GB (5,000 GB)
DataImpulse$1.00/GB (+VAT), never expires$5 intro block — 5 GB, then a $50 minimum top-up$0.80/GB (1,000 GB)

For the full plan-by-plan breakdown see proxy pricing comparison and, for the cheapest routes, cheapest residential proxies. To convert a rate into a project budget, use how much web scraping costs.

Advertised pool sizes

Pool size is the industry's favourite marketing number and its least verifiable — all figures below are vendor claims and represent ceilings, not guaranteed concurrent IPs. Proxyway's 2026 research puts the median advertised residential pool at 54M IPs, which is a useful reality check against the headline claims.

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Advertised residential IP pool sizes (vendor claims, fetched July 17 to August 13, 2026)
ProviderClaimed poolClaimed coverage
Bright Data400M+195 countries
Oxylabs175M+Not stated
Decodo115M+195+ locations
IPRoyal64M+195+ countries
SOAX155M+195+ geos
Thordata100M+190+ countries
DataImpulse90M+195+ countries

Free trials and refunds

Trial terms are where they diverge most, and they decide how cheaply you can validate fit before committing.

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Free trials and refund terms (fetched July 17 to August 13, 2026)
ProviderFree trialRefund
Decodo3-day trial14-day money-back (eligible plans)
Bright DataFree trial, no card (KYC for production)Not stated
OxylabsOnce per client, on requestNo money-back stated
IPRoyalNone standard (buy 1 GB minimum)IPRoyal-side failures only, within 24h
SOAXNone (paid $1.99 / 400 MB / 3 days)Not stated
ThordataFree trial, no card (200 MB / 3 days; 3 GB on request)7 days, first order only; usage under 30% and 2 GB
DataImpulseNone (the $5 intro block is the entry point)7 days, first intro purchase only; denied under 20% remaining

Compliance and KYC

Every provider now runs know-your-customer checks; the depth — and which target categories they refuse to serve — is a genuine differentiator, especially for regulated buyers. Our reasoning for favouring providers that can account for their IP origin is in ethical proxy sourcing.

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KYC and restricted-target policies (vendor stated, fetched July 17 to August 13, 2026)
ProviderKYC / verificationRestricted targets (stated)
Bright DataStrictest: company-only, human-reviewedResidential access gated behind company KYC
OxylabsSignup KYC + risk-based escalationRisk-based monitoring; EWDCI founding member
DecodoKYC + third-party screening for allBlocks banking/financial, government, streaming, app stores, ticketing
IPRoyaliDenfy KYC (mandatory for static/ISP)Monitoring limited to accessed targets
SOAXNot published at the URLs we checked (2026-07-26)Not published; excludes servers in the State of Texas
ThordataPublished KYC page: multi-level vetting, video ID where neededAcceptable-use policy; no industry membership or audit stated
DataImpulseiDenfy KYC on the reseller programme; unblocking gated on spend or IDBlocks government, banking and payment sites, and rival monetisation platforms

Scraping API and unblocker pricing

Beyond raw bandwidth, most providers sell a managed scraping/unblocking product billed per request or per successful result — often cheaper than per-GB once pages carry real weight (see scraping API vs proxy).

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Scraping API / unblocker pricing (fetched July 17 to August 13, 2026, USD)
ProviderProductPriceFree tier
OxylabsWeb Scraper APIfrom $0.25 / 1K results2K results, no card
Bright DataWeb Unlocker$1.50 / 1K requests5K requests/mo, no card
DecodoWeb Scraping API$0.50 / 1K (std); $1.50 / 1K (premium + JS)2K requests/mo
IPRoyalWeb Unblocker$1.00 → $0.70 / 1KNot stated
SOAXScraper APIs / unblocker (marketed)Not published (2026-07-26)Not stated
ThordataWeb Scraper APIfrom $1.00 / 1K results7-day trial, 5,000 credits (one-off)
DataImpulseNone published — proxy access only

Oxylabs (Web Scraper API), Bright Data (Web Unlocker) and IPRoyal (Web Unblocker) document success-only billing on these products; Decodo's prices exclude VAT.

Market context (2026)

Per Proxyway's Proxy Market Research 2026, residential pricing stabilized after declines of up to 75% across 2023–2025: Oxylabs and IPRoyal retired long-running discount codes in favour of permanent plans revised down about 25%, and the median advertised pool reached 54M IPs. Grey-market entry pricing under $0.50/GB is a red flag for non-consensual sourcing. The growth engine is AI: Bright Data is cited at roughly $300M annualized revenue growing ~50% year over year on AI-data demand.

Two structural notes. First, the rebrand: Smartproxy became Decodo on April 22, 2025 — accounts, subscriptions, pricing and endpoints carried over unchanged. Second, on the cheap end, never use free proxies: an academic NDSS MADWeb 2024 study of 640,600+ free proxies found only 34.5% ever active and 16,923 manipulating content in transit, with 1,755 allowing remote code execution. The full argument is in free vs paid proxies.

Methodology and sourcing

This is a documented-facts reference, not an independent benchmark — ProxyFacts has not yet run first-hand performance tests. Every price and term comes from the providers' published pricing pages and documentation fetched July 17, 2026 (SOAX July 26, 2026), or a dated third-party source (Proxyway's 2026 research; the NDSS MADWeb 2024 study). Every vendor performance or pool-size figure is labelled a vendor claim. Prices are in USD; Decodo's exclude VAT. ProxyFacts earns disclosed affiliate commissions through the review links in our articles, marked rel="sponsored"; commissions never change the figures we publish. We refresh this report as the underlying dataset is re-verified.

Cite this report

Hinata Tomoda (2026). Proxy Market Report 2026: Residential Proxy Pricing, Pools & Compliance. ProxyFacts. https://proxyfacts.com/blog/proxy-market-report

Free to cite or reference with attribution to ProxyFacts. Figures as displayed on each vendor's own pages: July 17, 2026 for Oxylabs, Bright Data, Decodo and IPRoyal; July 26 for SOAX; August 11 for Thordata; August 13 for DataImpulse (USD).

How to use this data

Bottom line

Use these published rates and terms as a neutral baseline, not a ranking: entry residential pricing clusters near $4.00/GB, volume floors reach $2.00–$2.50/GB on subscriptions and go lower on the newest entrants — $0.85/GB on SOAX's Enterprise plan and $0.65/GB on Thordata's largest prepaid package — and the cheapest way to validate fit is a low-risk trial (Decodo's 3-day plus 14-day money-back remains the most generous; Thordata and Bright Data both give you one without a card). Treat pool sizes as vendor-claimed ceilings against the 54M-IP market median, and let compliance drive the choice for regulated work (Bright Data's KYC is strictest; Decodo blocks financial and government targets). For provider-by-provider detail, start from best residential proxies and the individual reviews of Oxylabs, Bright Data, Decodo, IPRoyal, SOAX and Thordata. DataImpulse has no review yet; its figures here come straight from the machine-readable dataset this page publishes.

Frequently asked questions

Published pay-as-you-go rates range from about $4.00/GB (Bright Data, and Decodo plus VAT) to $7.35/GB (IPRoyal at 1 GB), with volume tiers falling to roughly $2.00–$2.50/GB (and $0.85/GB on SOAX's Enterprise plan). Oxylabs does not publish a pay-as-you-go rate, but its subscriptions run from $6.00/GB (5 GB) down to $2.50/GB (1 TB). All figures are published rates as of July 2026, in USD.